WheelsCR.com is a family business focused on assisting expats moving to Costa Rica in the purchase of a vehicle that meets their budget and needs.
Origin of the PASS Service
This service originated from 2 directions. In 2003, we developed a web site for used car dealers, which would allow them to post their inventory to sell on line. Occasionally inquiries would come through in English, and we would answer these questions ourselves.
At about the same time, Kattia’s family sold a beach lot near Puntarenas to a couple from Canada. In assisting the new owners through the relocation process, we saw how difficult it was for foreigners to purchase a vehicle.
In 2006, we began offering the PASS service as the English language section of the used car dealer’s site. Quickly it grew enough to warrant a full-fledged web site of its own, which led to the development of WheelsCR.com
Russ Martin moved to Costa Rica in 1994, while Kattia Wiessel is Costa Rican. Both have started and operated businesses in Costa Rica over the past 2 decades, bringing a wealth of experience to WheelsCR.com .
A graduate of the University of North Texas, Russ came to Costa Rica to learn Spanish and to start a business, meeting Kattia in the process. After moving here permanently, he worked at the Tico Times in the late 1990s, as a display advertising account executive. Seeing that the future was now, from there he branched out into the World Wide Web, becoming a web developer and marketing specialist.
Kattia has worked in family businesses from an early age, eventually taking over the full administration of their restaurant, La Cuenca. Looking to expand her horizons, Kattia took a sales manager’s position with ADT Security when this company expanded to Costa Rica in 2001. In recent years she has taken on construction management and sales of custom homes she builds. All of this experience allows Kattia to handle the great variety of problems and situations that come up in the process of buying a car in an efficient and professional way.
In 2018, we brought Kattia’s brother Chris into the mix, he is now handling most of our “footwork”. This means that he is the one on the ground, taking clients to see the cars, while Kattia manages the process from home. Russ is now doing more web site development and foraying into social media, as well answering the initial correspondence from clients. Chris studied English at INTENSA, one of the most respected and effective language schools, and which polished up his fluency that he had developed from grade school and high school at a bilingual school in our hometown, Coronado. He spent time working at Sykes using this language skill, as well as using his studies as a chef at the family restaurant.
Our Standard Operating Procedure
Based on our experience, we have a strong preference for helping clients purchase their vehicle at a used car importer / dealer. We currently have a pool of about 40 dealers that we have an established relationship with.
Firstly, search is more efficient with places that we know, and you normally have 2 or 3 candidates at any one place.
Secondly, we have visited their lots and driven their vehicles, and have had clients that have purchased a vehicle there with good results. We know that they stand behind their cars, and are trying their best to put a quality product on the market that will generate word-of-mouth business into the future.
Thirdly, they are generally family owned or sole proprietor businesses, just like us!
When it is necessary to look at cars from private owners, that is not a problem for us. If the budget is very low, or if it is an unusual vehicle for the dealers to carry, then we go the private route and attempt to pre-qualify the vehicle to avoid patently bad vehicles. However, the fact is that with private sellers you will see a higher percentage of vehicles that are “not ready for prime time” and the seller is not required by law to give the 30 guarantee on motor and transmission.
Our Philosophy and Vision
We are proud to say that we have a very high satisfaction index and success rate. Our focus is to take a necessary process that is not very pleasant and make it go as smoothly as possible. For most folks buying a used car is a stressful experience, even back home. Add in the language and cultural barriers expats encounter, as well as the fact of being in unfamiliar territory (either Costa Rica as a whole or particularly San José); then you can imagine the difficulties a lot of foreigners have encountered in buying a vehicle.
We are able to take this process and streamline it greatly. In most cases our clients test drive 5 to 6 vehicles in the first part of the day and are able to make a decision by early afternoon. Once the vehicle has been located, the sales and registration documentation, as well as payment for the vehicle, must be handled. Having someone who really knows the drill can not only make everything go smoothly, but gives you a great deal of confidence that you are doing things the right way.